Drew McManus on the orchestra business.
New Media: who they are and where to find them.
This installment is designed to help establish a collective understanding of what constitutes new media which can be used to move forward. Once that straightforward task is completed we’ll examine how to begin categorizing new media outlets in a way that will benefit your organization best…
In case you missed it, classical music’s new poster boy, Alex Ross (sorry Dudamel), took one small step for a classical music critic but one giant leap for classical music when he appeared as a featured guest on the wildly popular Colbert Report. According to Alex the experience "felt like being the nerd in high school all over again" but I think you’ll agree the segment is great fun to watch. …
This June, I have the honor of serving as a speaker in one of the National Performing Arts Convention’s breakout sessions titled The Online Salon Movement. The session’s description promotes the event as a wide ranging commentary and discussion on how performing arts organizations can interact with new forms of media and the public at large. “At a time when more traditional media outlets continue to shrink arts coverage, a wide variety of passionate bloggers writing about all of the performing arts have developed an audience of millions of readers and have challenged the critical paradigm by building a new dialogue about the arts.” I couldn’t think of a better way to describe the state in which new media exists and it got me thinking about how orchestras can enhance that interaction by refining how they reach out to these diverse outlets. To that end, I’ve come up with this series of articles to help orchestras identify, contact, and maintain relationships with new media…
During the beginning of November, 2006 I had the pleasure of conducting a mock negotiation exercise with the MBA students from the University of Wisconsin-Madison’s Bolz Center for Arts Administration program. That exercise had the future arts administrator’s playing the role of orchestra musicians who were presented with a bargaining proposal from management that called for a 35 percent reduction in expenditures. Although the details of that exercise are fascinating to …
Given the fact that the Columbus Symphony Orchestra is currently considering drastic cuts to the organization’s budget and numbers of full time musicians, it is poignant to hear about how the orchestra’s Music Director, Junichi Hirokami, feels about the musicians and the musical product they produce. It also provides some insight as to why he has publicly stated that any downsizing of the orchestra would be ‘catastrophic’. By chance Hirokami had a business meeting with Mr. Tamotsu Shinotsuka, the Consul General of Japan from Detroit, on the same day the Columbus Symphony board of director’s announced a proposed 25 percent budget reduction. The following is a transcription of Hirokami’s description of what an orchestra is and how the musicians and conductor function within that environment…