This June, I have the honor of serving as a speaker in one of the National Performing Arts Convention’s breakout sessions titled The Online Salon Movement. The session’s description promotes the event as a wide ranging commentary and discussion on how performing arts organizations can interact with new forms of media and the public at large. “At a time when more traditional media outlets continue to shrink arts coverage, a wide variety of passionate bloggers writing about all of the performing arts have developed an audience of millions of readers and have challenged the critical paradigm by building a new dialogue about the arts.” I couldn’t think of a better way to describe the state in which new media exists and it got me thinking about how orchestras can enhance that interaction by refining how they reach out to these diverse outlets. To that end, I’ve come up with this series of articles to help orchestras identify, contact, and maintain relationships with new media…
Copland Went Under The Shirt But Over The Bra?
In case you missed it, classical music’s new poster boy, Alex Ross (sorry Dudamel), took one small step for a classical music critic but one giant leap for classical music when he appeared as a featured guest on the wildly popular Colbert Report. According to Alex the experience "felt like being the nerd in high school all over again" but I think you’ll agree the segment is great fun to watch. …
