Audience Development Blues
There’s an interesting article by Elizabeth Bloom in the 3/15/2015 edition of the Pittsburgh Post-Gazette that reports on audience development woes at the Pittsburgh Symphony Orchestra (PSO). In a nutshell, the PSO’s $100,000 study produced results that aren’t exactly earth shattering and the tiny focus groups of non-ticket buyers incorporated an equally myopic cross section of individuals; according to Bloom’s article, only 45 people were involved, all participants were ages 40 …