Drew McManus on the orchestra business.
The live streaming provider wars have begun and the struggle to gain market dominance between Twitter owned Periscope and indie hit Meerkat is well under way. Playing out under all of this drama is the latest step in arts marketer evolution: just what the hell are we supposed to do with these platforms anyway?!? Tech journals are already profiling the benefits of tapping into the personal live streaming environment but not …
As promised from earlier in the month in a post that covered the sharp increase in Millennial readers, today’s installment will cover the reader survey results from all demographics. My apologies in advance for the relatively vanilla charts and graphs when compared with the Millennial article infographics, but the visual format is still a big step up from simple text based data. Demographics & Occupation Value, Satisfaction, & Engagement But Why? …
In a timely coincidence with the recent Toronto Symphony / Valentina Lisitsa social media equivalent of Godzilla vs. Mothra, ArtsHacker Phil Paschke published an article on 4/12/15 that includes a social media response flow chart by Jonathan Michael at Bplans.com that should not only be a mobile device shortcut but printed out, framed, and sitting on the desk of anyone in this field tasked with managing their institution’s social media profiles. It’s …
The Toronto Symphony Orchestra (TSO) / Valentina Lisitsa firestorm is a good reminder that capable damage control and responsible flexing of social media muscle are important skills to develop and maintain. For organizations, damage control seems to be a lesson that is slow to matriculate. Remember the Richard Dare/NJSO crisis or the Detroit Symphony scrambling to backtrack on comments about hiring replacement musicians? Just wind your way through Adaptistration’s archives and you’ll …
The topic of equal pay for equal work as applied to substitute musician wages has been an uphill examination over the past year. We began exploring the topic in the wake of the Minnesota Orchestra settlement that ended their season-killing lockout after learning the agreement failed to maintain wage parity for substitute musicians and even when the option of achieving parity through direct action was available, the musicians and their Local …