Survey: Does Your Organization Use Cross-Domain Tracking?
Google Analytics (GA) can easily track when a website visitor goes from one page to the next inside the same website but what happens if a visitor selects a “buy tickets” link on your website that delivers them to a third-party ticketing provider website. Can GA track the action between two different sites? Spoiler: yes, but… This is where cross-domain tracking enters the equation. Cross-domain tracking allows organizations to collect data …