Drew McManus on the orchestra business.
The good folks at the National Arts Marketing Project Conference (#NAMPC) recently sent out a reminder that advance conference registration rates end Friday, November 1, 2019 so you only have another week to get in on that final wave of discounts. If you’re planning on attending, be sure to set aside Saturday, November 16 at 11:00am for my A Content Manager’s Guide To Website Accessibility session. This is one of NAMPC’s …
When it comes to donor communication, one of the most common methods to segment lists is donor level. While that may seem intuitive, you’re almost certainly leaving money on the table. As an alternative, Ceci Dadisman published an article at ArtsHacker this week that provides four key aspects of moving your donor communication to the next level. Identify your most highly engaged donors, no matter their “level”. Create messaging that will …
I recently joined a board of directors and have been tasked with updating the organization’s Robert’s Rules of Order guideline. My plan is move from the existing text-heavy document (that no one reads or follows) to something that utilizes a user-friendly visual approach. It’s been at least seven years since I’ve taken a deep dive into Robert’s Rules resources. As such, I’m curious to know which resources are your favorites. Take …
I was listening to a classical music podcast over the weekend and the host, a professional musician, was interviewing an orchestra CEO. At one point in the conversation, they started talking about manager vs. musician compensation. What ensued was the normal gnashing of teeth over it being difficult conversation (spoiler: it isn’t) and all the talking point unfolded along the same well-worn discussions on this topic. Perhaps unsurprisingly, the CEO felt …
For those who manage digital content, keeping track of the hundreds (if not thousands) of links living across an organization’s digital platforms makes cat herding look like child’s play. One of the most common areas overlooked are boilerplate sections like header and footer content. Case in point, I recently received an email campaign from a big budget orchestra. For whatever reason, they’ve increased the frequency of their mailings and I noticed …