Email Marketing Converts Like Gangbusters, So Why Are Most Messages Boring AF?
Argue all you want; email marketing still provides one of the best returns on investment for your marketing dollars. I get thousands per year and I have no idea why most of them are painfully dull. Most of the arts marketers I know and work with are all kinds of creative, but I have yet to figure out the disconnect. Granted, time is almost certainly a culprit, but I also wonder …