Drew McManus on the Orchestra business | est. 2003

Build a Private Teacher Outreach Program You Can Be Proud Of

Thu, Dec 12, 2009
Bill Eddins posted an excellent article called “The Missing Piece” on 12/13/2009 which espouses the idea that in conjunction with significant financial gifts (think eight figures) “each and every member of the orchestra commits to going into the community and teaching deserving students for four hours a week…for free.” In response to Bill’s piece, I

Welcome Midwest Conventioneers!

Wed, Dec 12, 2009
The 2009 Midwest Clinic, an international band and orchestra conference, is in full swing here in Chicago. The convention regularly brings somewhere in the neighborhood of 15,000 conventioneers to town for a vast array of education related activity (full list). I’ll be attending the convention today, Wednesday, 12/15/2009 meeting with clients, colleagues, and friends and

The First Step Toward Cultivating The Fruit Of Social Media

Tue, Dec 12, 2009
On Monday, 12/14/2009, Marc van Bree published an article at his blog, Dutch Perspective, announcing the results from his Orchestras and Social Media survey. In addition to a downloadable copy of the full report, there’s an excellent slide presentation on the key findings and recommendations. Van Bree’s survey is the first I’m aware of that

A Scenario Of “Bad Things?”

Mon, Dec 12, 2009
In case you missed the big news from last week, Cincinnati arts patron and philanthropist Louise Nippert announced that she is giving Cincinnati arts organizations $85 million. According to Cincinnati Enquirer music critic, Janelle Gelfand, Nippert’s gift is the largest “single gift by an individual to a Cincinnati arts organization.” Flying under the radar of

Here It Is, Your Moment Of Holiday Zen

Fri, Dec 12, 2009
You know it, you love, it, and it just isn’t the holiday season without it: The Messiah Organist On Crack. If this holiday classic is new to you, give it moment and hang in there until the end; I’m sure you’ll agree that it’s 0:43 of unfiltered Messiah goodness. [audio:hownottoendtheholidayseason.mp3]

Who Else Wants More Skin Onstage?

Thu, Dec 12, 2009
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Holiday Extremes Meme Of Four

Wed, Dec 12, 2009
It has been awhile since a good meme of four has gone around the cultural blogosphere so in the spirit of the holiday season, let’s start one: The Holiday Extremes Meme Of Four. Although garden variety memes are always great fun, wouldn’t it be entertaining to toss a twist into the mix. To that end,

Calling All Creative Types!

Tue, Dec 12, 2009
Following up on yesterday’s article, today’s post will provide a direct example for how to design and implement a social networking based project to increase outreach and participation in your organization’s new media activity. Feel free to use any or all of this example in your own efforts. So without further ado, let’s get to

A Step By Step Guide To Improving Outreach Through Social Media

Mon, Dec 12, 2009
Last Friday’s new media quick-start guide for Twitter was a BIG hit, thanks to everyone for the wonderful feedback. Ultimately, I’m very happy so many folks are getting something useful out of the advice. One of the questions that came in via email was if I had any ideas for using one new media platform

A New Media Quick-Start Guide for Cultural Orgs: Twitter

Fri, Dec 12, 2009
I had a fascinating conversation with a colleague the other week that started off when she asked the following question: Which social media services should [our organization] jump into first? Although answering a question with a question is a bit cagey, my response was Why start with more than one? Following the latest Orchestra Website
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