Channeling Your Rage Over Health Care Costs
Wed, Nov 11, 2015
by Drew McManus
If you’re fortunate enough to be in a position where you don’t have to directly manage your health care, you probably haven’t noticed the flood of ire spilling out across the country in the wake of health insurance providers rolling out their costs for 2015 plans. For most, you’re fortunate if premiums are only going
Adaptistration Turns 12
Tue, Nov 11, 2015
by Drew McManus
Today marks Adaptistration’s twelve-year anniversary and in order to celebrate, I started to compile a special timeline that covers the highlights over the last dozen years, moreover, we’ll be able to continue using it to chronicle new milestones which will allow it to serve as a living history! As of now, it covers all of
Tensions On The Rise In Fort Worth
Mon, Nov 11, 2015
by Drew McManus
Although Play and Talk is a useful treatment for bargaining deadline ills, it is important to remember that it isn’t a cure and as time marches on amid the current bargaining cycle, we’re beginning to see the early signs of those arrangements wearing thin among some of the remaining orchestras from our list of mid
Diving Into The Deep End Of The “Cost Of Your Ticket” Fundraiding Pitch Pool
Fri, Oct 10, 2015
by Drew McManus
There’s an intriguing post at Artful Fundraiser by Jeremy Hatch (h/t You’ve Cott Mail) where the author challenges the age-old fundraising tactic of using the “your ticket price only covers X% of the costs” as a way to hook annual fund donors. Although it isn’t unusual to see discussions around this approach, this is one
How To Stop Saying No To Ideas
Thu, Oct 10, 2015
by Drew McManus
Experience is a wonderful thing; it provides leaders with the ability to analyze a large amount of variables in short order while simultaneously arriving at a decision with a reliable degree certainty that it is indeed the best course of action. After a certain career threshold, this skill becomes a second skin, you wear it
Make Images Behave Inside MailChimp RSS Templates
Wed, Oct 10, 2015
by Drew McManus
MailChimp (MC) is one of the most popular email marketing providers for a host of good reasons but even the best of providers have a few minor annoyances and in MC’s case, it’s the inability to dynamically resize images via an RSS campaign so they fit inside both Smartphone and standard email client windows. Since
BRAAAAAIIINS, er, FEEEEES
Tue, Oct 10, 2015
by Drew McManus
There’s a terrific post over at Vu Le’s NWB in the form of nonprofit Halloween stories from nonprofit managers and the one that struck a chord was the First Place contribution about a terrifying tale of board ambush to raise program fees 50 percent. For the orchestra field, program fees translate to earned income; which
Mastering the Art of Getting Things Done @Americans4Arts #ARTSBlog
Mon, Oct 10, 2015
by Drew McManus
If you haven’t been following it already, Americans for the Arts blog salon on arts marketing started up last week and my contribution went up over the weekend. Titled Mastering the Art of Getting Things Done, the post focuses on the need for arts marketers, and I’d go so far as to say arts managers
Variances, Exceptions, And Special Considerations! Oh My!
Fri, Oct 10, 2015
by Drew McManus
Imagine for a moment that you’re passionate about Haggis, so much so that you went to school to study everything you could learn about Haggis and earned a degree in Culinary Arts with the goal of launching your very own startup food truck that does nothing but produce Haggis dishes, let’s call it Pluck You*.
Time To Open Up A Big ‘Ol Box Of Getting Stuff Done To Make Your Email Marketing More Efficient
Thu, Oct 10, 2015
by Drew McManus
One of the most frustrating and expensive problems arts managers deal with is email subscriber inactivity and no matter how hard you work to avoid it, just as sure as the sun will rise in the morning, your email lists will have inactive users, commonly referred to as non-responders. They drive up your email marketing
