Examining The LA Opera’s Pilot Program To Put Opera Into Popular Media Culture Part 2
Over the 2014/15 and 2015/16 seasons, the Los Angeles (LA) Opera implemented a program to promote opera to the general public by placing opera and opera-related stories and images in popular television, film, and other entertainment media. The program came about thanks to an Opera America’s Building Opera Audiences grant. Part 1 in this series examined the program’s scope and implementation and today’s installment will focus on what the LA Opera …