Drew McManus on the orchestra business.
The second installment in the series of articles I’m writing about how arts administrators can use the Laws of User Experience to be better at just about everything they do is now published! This article focuses on the Law Of Common Region and how you can help boost a person’s natural tendency to group similar elements. The end result can make it easier for patrons to find key information and process …
No, this isn’t a post about the doins a-transpiring with the political fight going on at Spotify. But it is a post with a resource on how to go about migrating away from Spotify without losing your playlists. Personally, I’ve never been a fan of Spotify’s service. It’s too difficult to use and had to much catalog churn, so I use YouTube Music Premium. Nonetheless, I do know how much of …
Holly Mulcahy published an article at Neo Classical about audition requirements. It serves as a follow-up to something she wrote in 2018 on the topic and spoiler alert: not much has changed for the better. “Over the last four years, the social justice movement has had a positive influence on the way orchestras approach programming while some are producing DEI (diversity, equity, and inclusion) statements. As we head towards what we think is …
There’s a good post from arts marketer Ruth Hartt where she recounts how difficult it is to find an arts and culture website that features a homepage hero section that focuses on patron over program. Customer centric advertising is anything but new, but Hartt hits the nail on the head when she laments about how few arts and culture organizations put that approach into practice. Having said that, she recently came …
Even before the pandemic, the orchestra field had its hands full addressing its relevance in contemporary culture. Unfortunately, financial pressures of the pandemic have started to reignite counterproductive guns or butter debates. While that’s nothing more than a logical fallacy trap, we don’t have the luxury of ignoring it. But instead of getting sucked into the conversation, change the topic. A good source of inspiration is and article by Arthur C. …