Is It Time To Bring Back The Take A Friend To The Orchestra Program?
Thu, Feb 2, 2016
by Drew McManus
For nine years, the annual Take A Friend To The Orchestra program was a staple of Adaptistration’s Spring content. At its height, it generated more than two weeks of contributions each year but after several years, heading all of those cats became a bit overwhelming so I let the program go silent for two years.
Taming Wild West Style Branding Efforts: There’s A New Sheriff In Town
Wed, Feb 2, 2016
by Drew McManus
Since it was originally published in 2012, the free Website Branding Style Guide resource here at Adaptistration has been a steady fixture among the most popular content. No worries, that resource isn’t going anywhere in the near future but it is worth pointing out that a similar service from a relatively new provider, Frontify.com, is
Who Are You? 2016
Tue, Feb 2, 2016
by Drew McManus
It’s time for Adaptistration’s reader segmentation survey. As promised following last year’s survey, I made sure to mark my calendar so that we didn’t inadvertently miss a year (which is what happened in 2014, d’oh!). We need to update and revise what we learned from last year about who you are and what you find most engaging. To
There’s Something Called Ghost Referral Spam?
Mon, Feb 2, 2016
by Drew McManus
Do you know if your Google Analytics data is corrupted by ghost referral spam? Wait, I didn’t know Google Analytics data could get spammed. What’s ghost referral spam or for that matter, regular referral spam? Unlike most types of spam you’re probably familiar with already, referral spam doesn’t actually interact with your website directly (which is good)
Getting In On The Super Bowl Action
Fri, Feb 2, 2016
by Drew McManus
It seems that culture organizations in Denver, CO and Charlotte, NC are leveraging the Super Bowl match between their respective teams for increased media coverage. The Denver Center for Performing Arts bet the Blumenthal Performing Arts and Children’s Theater in Charlotte their team would win (h/t Thomas Cott) while the Colorado Symphony Orchestra and Charlotte
Using Throwback Thursday To Improve User Experience
Thu, Feb 2, 2016
by Drew McManus
Throwback Thursday (#TBT) is more than just a fun social media time suck, it can actually help you improve your online presence. The Internet Archive’s Wayback Machine, which archives screencaps of your website, has been around for some time and it’s just as useful now as ever. Sure, it’s fun to see how some of
Adopting Video Storytelling Technics To Make Better Connections
Wed, Feb 2, 2016
by Drew McManus
Toward the end of 2015, I had the pleasure of working with Brian Artka from Size43 Creative, a firm that describes itself as creating films that connect people on a human level. Not long ago, Artka pointed me toward a presentation he put together for the Wisconsin Chapter of the Society of Marketing Professional Services
Is Fort Worth’s Glass Half-Full Or Half-Empty?
Tue, Feb 2, 2016
by Drew McManus
Now that the Fort Worth Symphony Orchestra (FWSO) managed to avoid an ugly work stoppage and temporarily release some labor pressure by agreeing to a one-year extension, both sides have the opportunity to emerge from the specter of brinkmanship. Having said that, let’s examine some glass-half-full/glass-half-empty scenarios that may unfold over the next six months
Introducing Inside The Arts’ Newest Blog: Who’s Your Audience?
Mon, Feb 2, 2016
by Drew McManus
Today marks the inaugural post for the first new blog at Inside The Arts since 2011: Who’s Your Audience?; Doug Rosenthal on the art and industry of classical music. The author is Washington DC based trombonist Doug Rosenthal, who serves as the Assistant Principal Trombonist of the Kennedy Center Opera House Orchestra/Washington National Opera Orchestra (fit
Level Up Your Facebook Share Dialog Game
Fri, Jan 1, 2016
by Drew McManus
It’s great when patrons share your content and events on Facebook but if you don’t have an image that conforms to Facebook’s recommended practices, you can end up lowering your conversion rates thanks to the share dialog pulling an ill-suited image. This happens when you don’t assign a featured image to your content that Facebook
