Thinking Responsively About Your Logos
Thu, Apr 4, 2016
by Drew McManus
It’s Spring and for many arts orgs, it means you’re in the process of putting together all of next season’s marketing content. That includes putting any branding updates in place for your web and print material and one item to consider is the potential for developing a version of your logo to use inside a
Orchestra Musician Compensation Resources For Audition Candidates
Wed, Apr 4, 2016
by Drew McManus
Yesterday’s post on improving the audition process generated a good round of discussion but one comment in particular about the lack of pay information provided in audition announcements among smaller and mid-size budget orchestras stood out. Great list of suggestions! There’s just one other thing from Vu Le’s list that I’d love to see given
Improving The Musician Audition Process
Tue, Apr 4, 2016
by Drew McManus
Before we dive too far into this rabbit hole of a topic, we should confirm that the apply-audition-award method that is the typical professional US orchestra process is perhaps best described as the “best bad option available.” This isn’t a post about reinventing the wheel, rather, it’s about looking under a few rocks to shed
Does Your Arts Org Employer Provide A Company Cell Phone?
Mon, Apr 4, 2016
by Drew McManus
While doing some due diligence on a new business cellular provider (more on that in a few weeks), I found myself wondering how many arts orgs provide one or more group of employees with a company cell phone. As such, let’s see what we can find out. Among for-profit businesses, this is a fairly common
Talking Metrics With Tomorrow’s Managers (and you get to join the fun)
Fri, Apr 4, 2016
by Drew McManus
I had the pleasure of serving as a guest lecturer for Columbia College Chicago’s Marketing Technology students. Providing not only an introduction to Google Analytics, but building the critical connections needed to understand how it functions in a larger digital marketing plan is something you don’t have to me twice to talk about. Instead of traditional presentation slides, I developed
NEWS FLASH (not really): Orchestra Musician Job Satisfaction Low (but you knew that)
Thu, Apr 4, 2016
by Drew McManus
There’s an intriguing article making the rounds from the 4/9/2016 edition of The Guardian. As part of their “What I’m really thinking…” series, the article was written by an anonymous orchestra musician who paints a remarkably bleak picture of what it is to be a professional orchestra musician. Granted, some of the pressures described in
Are You Getting Punished By Google For Too Many Broken Links?
Wed, Apr 4, 2016
by Drew McManus
Ten years ago, narrative marketing was the rage and one of the byproducts from that trend was a sharp uptick in the amount of static web content with embedded text links. At the same time, checking all of that content to see if any of those links went bad is about as engaging as a
Did Someone Say “Exploring The Impact Of Contemporary Technologies On The Marketing Process?”
Tue, Apr 4, 2016
by Drew McManus
It’s good to get out of the office when the opportunity presents itself and this Thursday, I will have the pleasure of joining Columbia College Chicago’s Marketing Technology students as a guest lecturer to speak some geek on Google Analytics. While preparing for the course, I dawned on me that since this is a marketing technology course, why
Adaptistration Jobs Turns Five
Mon, Apr 4, 2016
by Drew McManus
It’s hard to believe that five years have passed since Adaptation Jobs went live, but that’s exactly where we are. Since then, the site has continuously grown in popularity to become a leading destination for arts organizations to post openings and where job seekers go to find them. The service has been 100 percent free
2015 Readership Segmentation Survey Results
Fri, Apr 4, 2016
by Drew McManus
Each year, the Readership Segmentation Surveys produce some intriguing insight and this year was no exception. This year’s results produced more responses than the past few and that data indicates some clear trends and shifts. Demographics & Occupation Value, Satisfaction, & Engagement But Why? Looking Around And Ahead Among the most valuable responses each year
