A Handy Resource For Writing Headlines
Wed, Mar 3, 2016
by Drew McManus
tven for seasoned professionals, writing powerful and effective headlines isn’t always second nature. In a field where so many segments have witnessed a dramatic shift in marketing nomenclature, the task becomes that much more difficult. More than a few of the older conventions no longer apply so if you have more than a decade of
This Is The Musician You’ve Been Looking For
Tue, Mar 3, 2016
by Drew McManus
Hugh Sung is a classical pianist, techie, and author dedicated to helping folks discover the joy of making music. At the end of 2015, he launched A Musical Life podcast which includes interviews with the likes of Jennifer Higdon and David Kim but his most recent episode includes a 55 minute interview with Neo Classical
Tax Day
Mon, Mar 3, 2016
by Drew McManus
I spent the weekend preparing taxes so no new post today, however, it seems fitting to point over to a finance related resource. To that end, Samantha Teter authored a wonderfully useful post on 2/29/2016 at ArtsHacker titled Financial Resources For New Executives that’s absolutely worth your time. It’s filled with plenty of useful resources
What’s Your Group Doing For Music In Our Schools Month?
Fri, Mar 3, 2016
by Drew McManus
March is National Association for Music Education’s Music In Our Schools Month, an annual celebration which, according to NAFME, “engages music educators, students, and communities from around the country in promoting the benefits of high quality music education programs in schools.” The National Education Association provides some useful teacher resources in the form of lesson
Reader Survey Results: Millennials Continue To Dominate
Thu, Mar 3, 2016
by Drew McManus
The 2015 Reader Segmentation Survey results are in and just like the prior year, Millennial readers continue to comprise the largest readership segment. Having said that, they did lose a sliver of ground to Gen X and Baby Boomer readers. We’ll examine the full results soon but today’s post is going to dive into results
When It Comes To Event Liability Insurance, Forewarned Is Forearmed
Wed, Mar 3, 2016
by Drew McManus
One of the most common questions I get from cultural entrepreneurs looking to start up a chamber group or related artistic effort is why they need event liability insurance (assuming they know about event liability insurance to begin with). “Doesn’t the venue cover that?” They can, but most require renters to provide proof of insurance,
PSA Tuesday: Don’t Forget To Check Your Copyright Date
Tue, Mar 3, 2016
by Drew McManus
It must have been a leap year thing but regardless the reason, I ran across more than a dozen arts org websites yesterday all with copyright notice dates that were 2015 or older. It took me off guard at first as this function is usually addressed by automatically changing the year based on the host
All Sorts Of #TestFail Going On For The “How Much Do You Know About Musicians” Quiz
Mon, Feb 2, 2016
by Drew McManus
Last week, I published a fun little quiz to see how much readers really knew about musician wages, benefits, and working conditions. On the positive side of things, participation was fantastic thanks to nearly 500 readers completing all twelve questions. On the other side of that coin were the results: readers either aced it or
How Would You Describe Your Venue Relationship?
Fri, Feb 2, 2016
by Drew McManus
When it comes to a primary venue, most orchestras operate in one of three environments, each with their own unique sets of pros and cons: Owner/Operator: Pros include complete control over scheduling and programming, in-house administrative offices, and maximizing earned income from rental fees, box-office services, concessions, etc. Cons include the large costs related with
Are You Anxious About How The National Election May Impact The Arts?