Shop Talk At Shoshana Fanizza’s Audience Development Podcast
Thu, Apr 4, 2015
by Drew McManus
Arts consultant and founder of Audience Development Specialists, Shoshana Fanizza, maintains a podcast focused on audience building and she was kind enough to invite me on as her latest guest to chat about ArtsHacker and related orchestra admin shop talk. It was a great conversation and Fanizza was a gracious host and you can listen
Eventbrite Crosses Another Game Changer Threshold
Wed, Apr 4, 2015
by Drew McManus
One year ago, we examined the latest offering from online ticket provider Eventbrite (EB) in the form of their reserved seating feature and on 3/23/15, they expanded on this with a full-fledged individual seat selection functionality. Geared very much toward performing arts orgs and presenters, the expanded offering includes the same dynamic seat map creation
Get Your Social Event Groove On
Tue, Apr 4, 2015
by Drew McManus
From 2005 through 2013, during the month of April, the Take A Friend To The Orchestra project featured more than a dozen critics, bloggers, musicians, classical music enthusiasts, and administrators writing about how average patrons throughout the country can invite friends who don’t regularly participate in live music events to a performance in your area.
Are You Prepared For Google’s Big Algorithm Change?
Mon, Apr 4, 2015
by Drew McManus
Tomorrow, 4/21/2015, is the day Google will fully implement the latest major change in its search algorithm and if your site isn’t prepared, you can expect a world of hurt via your search rankings. Simply put, it’s all about meeting Google’s new mobile friendly thresholds; if your site is what Google considers mobile friendly it
Time To Shop For A New Gig?
Fri, Apr 4, 2015
by Drew McManus
The weather’s warming up and that means some minds are starting to think about greener pastures. To that end, Adaptistration Jobs has openings in Salt Lake City, Nashville, Erie, San Fran Bay Area, Washington D.C., Fort Worth, Omaha, Seattle, Chicago, Baltimore, and more. And in case you missed the news from February, you’ll find more
Are You Experimenting With Personal Live Streaming Yet?
Thu, Apr 4, 2015
by Drew McManus
The live streaming provider wars have begun and the struggle to gain market dominance between Twitter owned Periscope and indie hit Meerkat is well under way. Playing out under all of this drama is the latest step in arts marketer evolution: just what the hell are we supposed to do with these platforms anyway?!? Tech
2014 Readership Segmentation Survey Results
Wed, Apr 4, 2015
by Drew McManus
As promised from earlier in the month in a post that covered the sharp increase in Millennial readers, today’s installment will cover the reader survey results from all demographics. My apologies in advance for the relatively vanilla charts and graphs when compared with the Millennial article infographics, but the visual format is still a big
Speaking Of Social Media Damage Control…
Tue, Apr 4, 2015
by Drew McManus
In a timely coincidence with the recent Toronto Symphony / Valentina Lisitsa social media equivalent of Godzilla vs. Mothra, ArtsHacker Phil Paschke published an article on 4/12/15 that includes a social media response flow chart by Jonathan Michael at Bplans.com that should not only be a mobile device shortcut but printed out, framed, and sitting on
The New Face Of Damage Control
Mon, Apr 4, 2015
by Drew McManus
The Toronto Symphony Orchestra (TSO) / Valentina Lisitsa firestorm is a good reminder that capable damage control and responsible flexing of social media muscle are important skills to develop and maintain. For organizations, damage control seems to be a lesson that is slow to matriculate. Remember the Richard Dare/NJSO crisis or the Detroit Symphony scrambling to
A Crisis Of Conscience Inside The AFM