Today’s episode tackles the taboo topic of arts admins that leave the field for positions in the commercial sector. I’ve often wondered why this carries around so much baggage and why we don’t see more instances of professionals moving between sectors over the span of their career.
We jump into those topics along with all sorts of related contrast/comparisons of board influence, resources, investments, culture, and more. We also answer the question of whether it’s possible to summarize nonprofit/for profit culture differences using pop culture references. Spoiler: yes (Ceci uses Star Trek, Marc uses Lord of The Rings).
Here are a few highlights from the discussion:
[easy-tweet tweet=”Fancy tech is sexy but improving base skills and building strategy from the ground up is just as important. But it’s not sexy so it doesn’t get the investment it should in nonprofit culture. Shop Talk S01E12: The Commercial Life” template=”qlite”]
[easy-tweet tweet=”Corporate employers understand that where you go might not involve that company…but they still invest in mentorship and skills. Shop Talk S01E12: The Commercial Life” template=”qlite”]
[easy-tweet tweet=”I want to be in a place with a good manager, clarity, where I’m valued, where I have clarity on what my contribution is worth, and where I have a clear path for my career will get me. Shop Talk S01E12: The Commercial Life” template=”qlite”]
[easy-tweet tweet=”One issue with for profit culture is whenever I see a job description that says we work hard and play hard I run away. Shop Talk S01E12: The Commercial Life” template=”qlite”]
Marc is a solutions-driven marketer backed by 15+ years of results converting online and offline. He’s experienced in building marketing infrastructures and creating, managing, and finessing campaigns. He currently serves as the Director of Partner Marketing at ShipStation and before that served as the Director of Marketing at the Austin Opera and the Public Relations Coordinator turned Publicist at the Chicago Symphony Orchestra. He has the distinction of being the very first member of the CSO’s marketing team that was dedicated to managing the organization’s social media platforms.
Ceci Dadisman is a marketing professional with more than 15 years of experience creating effective communications campaigns utilizing innovative, forward thinking methods. She is nationally recognized as a leader in digital marketing and specializes in multichannel communications campaigns.
A frequent public speaker, Ceci’s recent and upcoming engagements feature national conference appearances at NTEN, Museums and the Web, National Arts Marketing Project, Arts Midwest, American Alliance of Museums, OPERA America, Midwest Museums Association, and Chorus America in addition to many other local and regional events. Known for her easy-going and vernacular style, she creates open learning environments with an emphasis on information sharing and useful takeaways.
Ceci is passionate about empowering people through marketing and is a senior contributor to Arts Hacker where she regularly shares timely information and step-by-step tutorials. She also teaches the arts marketing course at West Virginia University’s College of Creative Arts and is the Dean of Chorus America’s Chorus Management Institute.
A chronic early-adopter, Ceci has a passion for discovering ways that technology can be used to create more engaging experiences. The Curated Arts Experience focuses on collecting real-world case studies about how organizations around the world are using technology to engage the participant or enrich the experience at an arts event.
She is on the National Arts Marketing Project Advisory Committee, the Museums and the Web (MW20) Conference Planning Committee, and has served on the Arts Midwest Conference Professional Development Committee and the NTEN Conference Session Advisory Committee. She also served for many years as the OPERA America Marketing Network Chair and currently sits on the West Virginia University College of Creative Arts Visiting Committee.
Ceci was born and raised in Pittsburgh, PA and graduated from West Virginia University’s College of Creative Arts. She currently lives in Cleveland, Ohio.
About Shop Talk
The official podcast of Adaptistration.com, Shop Talk invites captivating guests to talk about engaging topics connected to the orchestra business.
