Shop Talk S01E11: Being A Content Creator Before It Was Cool

Being funny is hard. Learning the array of digital platforms needed for content creation is hard. Doing all of that at the same time with tools from 15 years ago in the classical music field is insane, but that’s exactly what Jeff Curnow did.

If doing all of that weren’t enough, Curnow is also the associate principal trumpet of the Philadelphia Orchestra and former member of the Empire Brass Quintet.

This is a high-octane conversation from start to finish and even though the topic focuses on the finer points of content creation, we also take the time to review the challenges of adopting humor and satire to a field that tends to bristle at those efforts. We cover everything from finding humor in labor disputes, the pandemic, and even the musician caste system.

While it wasn’t a specific goal, this turned into a remarkably thoughtful, and positive conversation and I can’t think of a better way to kick of 2021.

Comedy has to be a little dangerous - Jeff Curnow Click to Tweet
I would love to see Freud's notes on Mahler - Jeff Curnow Click to Tweet

Guests

Jeff Curnow

Curnow Cartoons

Jeff began his career in music as an undergraduate at Temple University and after earning a Bachelor of Music degree he made a beeline to Wichita State University where as a graduate assistant he became a member of both the teaching faculty and the Wichita Symphony. 

Four years later Jeff joined the internationally-renowned Empire Brass Quintet and in 1995 he was appointed principal trumpet of the Dallas Symphony where he remained until the fall of 2001 when he joined The Philadelphia Orchestra as associate principal trumpet.

About Drew McManus

"I hear that every time you show up to work with an orchestra, people get fired." Those were the first words out of an executive's mouth after her board chair introduced us. That executive is now a dear colleague and friend but the day that consulting contract began with her orchestra, she was convinced I was a hatchet-man brought in by the board to clean house.

I understand where the trepidation comes from as a great deal of my consulting and technology provider work for arts organizations involves due diligence, separating fact from fiction, interpreting spin, as well as performance review and oversight. So yes, sometimes that work results in one or two individuals "aggressively embracing career change" but far more often than not, it reinforces and clarifies exactly what works and why.

In short, it doesn't matter if you know where all the bodies are buried if you can't keep your own clients out of the ground, and I'm fortunate enough to say that for more than 15 years, I've done exactly that for groups of all budget size from Qatar to Kathmandu.

For fun, I write a daily blog about the orchestra business, provide a platform for arts insiders to speak their mind, keep track of what people in this business get paid, help write a satirical cartoon about orchestra life, hack the arts, and love a good coffee drink.

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About Shop Talk

The official podcast of Adaptistration.com, Shop Talk invites captivating guests to talk about engaging topics connected to the orchestra business.

Shop Talk Archives | Shop Talk; Last Call Archives

Publication Schedule (subject to change #obvs)

  • E01Reaching Diverse Audiences Through The Marcom Lens, Ann Marie Sorrell and Ceci Dadisman 08/18/2020
  • E02Art Has Always Been Political, Weston Sprott and Jason Haaheim 09/01/2020
  • E03Deconstructing Silos, Anwar Nasir and Scott Harrison 09/15/2020
  • E04Fostering BIPOC And Women Composers, Anne M. Guzzo, Daniel Hege, and Holly Mulcahy 09/29/2020
  • E05: What Orchestras Administrators Really Need, Zak Vassar and Jeff Vom Saal 10/13/2020
  • E06: The Need For Expertise, Mark Almond and Jason Haaheim 10/27/2020
  • E07: Changing Your Narrative, Mark Larson and Scott Silberstein 11/10/2020
  • E08: Centering Equity, Ruby Lopez Harper and Brea M. Heidelberg 11/17/2020
  • E09: How to Create High-Quality Video Content, Bruce Kiesling and Niccolo Go 12/08/2020
  • E10: Walking Back Artistic Elitism, Kenji Bunch and Jenny Bilfield 12/22/2020
  • E11: Being A Content Creator Before It Was Cool, Jeff Curnow 01/05/2021
  • E12: The Commercial Life, Ceci Dadisman and Marc van Bree 01/19/2021
  • E13: Composers In Academia, David MacDonald and Sam Merciers 2/2/2021

About Drew McManus

"I hear that every time you show up to work with an orchestra, people get fired." Those were the first words out of an executive's mouth after her board chair introduced us. That executive is now a dear colleague and friend but the day that consulting contract began with her orchestra, she was convinced I was a hatchet-man brought in by the board to clean house.

I understand where the trepidation comes from as a great deal of my consulting and technology provider work for arts organizations involves due diligence, separating fact from fiction, interpreting spin, as well as performance review and oversight. So yes, sometimes that work results in one or two individuals "aggressively embracing career change" but far more often than not, it reinforces and clarifies exactly what works and why.

In short, it doesn't matter if you know where all the bodies are buried if you can't keep your own clients out of the ground, and I'm fortunate enough to say that for more than 15 years, I've done exactly that for groups of all budget size from Qatar to Kathmandu.

For fun, I write a daily blog about the orchestra business, provide a platform for arts insiders to speak their mind, keep track of what people in this business get paid, help write a satirical cartoon about orchestra life, hack the arts, and love a good coffee drink.

Comments (powered by Facebook)

About Drew McManus

"I hear that every time you show up to work with an orchestra, people get fired." Those were the first words out of an executive's mouth after her board chair introduced us. That executive is now a dear colleague and friend but the day that consulting contract began with her orchestra, she was convinced I was a hatchet-man brought in by the board to clean house.

I understand where the trepidation comes from as a great deal of my consulting and technology provider work for arts organizations involves due diligence, separating fact from fiction, interpreting spin, as well as performance review and oversight. So yes, sometimes that work results in one or two individuals "aggressively embracing career change" but far more often than not, it reinforces and clarifies exactly what works and why.

In short, it doesn't matter if you know where all the bodies are buried if you can't keep your own clients out of the ground, and I'm fortunate enough to say that for more than 15 years, I've done exactly that for groups of all budget size from Qatar to Kathmandu.

For fun, I write a daily blog about the orchestra business, provide a platform for arts insiders to speak their mind, keep track of what people in this business get paid, help write a satirical cartoon about orchestra life, hack the arts, and love a good coffee drink.

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